Pay-Per-Click, Paid Inclusion.

Pay-Per-Click (PPC)

The major search engines now offer very cost-effective programs where we can build against others for a “sponsored” position within their search results. These results appear either ahead of or alongside their natural search rankings. We have found that, in conjunction with the other two services (outlined below); PPC programs can provide some of the most qualified leads to our clients.

While there is a cost involved in PPC programs, we continually monitor your placement to ensure that you are only purchasing those keywords which are resulting in desired results from visitors. A fully mature search engine optimization program should include only the minimum number of PPC keywords. The majority of traffic should be produced from natural search results, outlined below.

Result: Measurable results immediately.

Paid Inclusion

Paid inclusion is not equivalent to paid placement and does not guarantee your position in a search result. It does, however, improve the frequency that your listing will appear in a search result. You pay the search engines for a guarantee that the web pages you select are included in their listings and that these pages will be re-indexed every 48 hours. Your inclusion in these directories can increase your “page rank” within Google and the other major search engines.

This is a keyword based ad program on all major search engines (Google, Yahoo, Ask, MSN, AOL and their affiliates).

Monthly budgets are based on geography.

Ads are linked to a proxy website to provide:

  • URL tracking
  • Web event, online form and email tracking
  • Phone Call recording with caller detail

Clients can access daily reports via user portal.

Result: Measurable results within 3 to 6 months.